What is Scrolllytelling? Plus 4 real spinning examples

Looking for some spinning examples? 🧐

If you work with digital content, you may have heard of “scrolllytelling”. However, this attractive design practice is relatively new. So you might be wondering how it works and what types of websites can implement the technique.

Fortunately, scrolling is quite simple and all types of website owners can use it to capture the attention of their users. Plus, many WordPress themes allow you to embed it on your site.

Scrollytelling is a digital storytelling device that tells a story vertically by requiring users to scroll. This web design trend has started to spread over the past few years.

We’ll share a few more scrolling examples below, but the gist is that it often includes very attractive, full-width images and graphics. Additionally, it can include advanced design elements such as parallax scrolling, GIFs, and animations.

Single-page websites often use the scrolling method, but there’s no reason it can’t be used on multi-page websites as well. For example, this can be useful if you need to submit a one-off project separately from the rest of your content.

The main advantage of Scrolytelling is that it can create a very engaging user experience (UX). This is critical in today’s digital world, where online users increasingly expect high-quality, multimedia content.

In addition, spinning is particularly suitable for special purposes. For example, it lends itself well to long editorial stories, which are common in magazines.

It is also often used with interactive infographics and data visualizations. This revolves around ideal for presenting the results of a complex study in an accessible and attractive way;

A prime example from the New York Times.

Furthermore, smaller websites can also benefit from scrollytelling. It’s a great strategy for displaying mixed media art, a business story, or an impactful story About: p.

In terms of cost and practicality, spinning websites run the gamut. If you have the desire and resources, you can hire a team of graphic designers and animators to create original content for a whirlwind project.

On the other hand, many WordPress themes are compatible with scrolling features. Additionally, WordPress plugins allow you to add extensive functionality to your website. Therefore, using scrollytelling as a WordPress beginner is completely possible.

Four rotating patterns

Now that you know a little about this creative way to tell your story, we’re going to share some rotating examples to inspire you. To make things easier, we’ll look at four different types of websites that can benefit from a rolling log and share a real-life example of each type.

  1. Publications
  2. Branding
  3. Non-commercial organizations
  4. Creative/art focused

1. Publications

As we mentioned before, scrolling is perfect for long stories. Therefore, it is becoming increasingly popular in expository journalism and fiction publications.

For example, the popular music magazine, Pitchfork, often uses impressive graphics and animations throughout its covers.

Longform article about Daft Punk for Pitchfork.

The digital version of the above story about Daft Punk immediately grabs your attention with a GIF. You can then see images of the artists scattered throughout. Furthermore, it uses two simple columns to create a stunning design.

Drawstrings are also prominently displayed at various points in the story, highlighting the artist’s most interesting thoughts. This format is popular in magazine spinners because these quotes make longer stories stand out and allow readers to get to the takeaway message more quickly.

2. Branding

Creating a strong visual brand for your business is essential if you want to be recognizable. Overall, your company becomes more memorable and attractive when you have a clear image. This can lead to increased sales and a strong reputation.

Because scrolling allows for creative flexibility, it’s also a great way to differentiate your brand from others. Regardless of your industry, you can probably find a unique way to tell your story in a spin-off format.

As an example, the luxury lodging business, BelArosa Chalet, uses the whirlwind quite effectively;

BelArosa rotary example.

As you can see, this stunning website stays classic and minimalistic by using lots of fun images. Here, BelArosa Chalet describes how customers can experience when they choose to stay with them. This design creates an almost picture book effect.

The site also appears to be using a shrinking then disappearing sticky header. So you are more likely to remember the brand name and logo.

3. Non-commercial organizations

Simply put, pivoting is a great strategy to use anytime you want to create an engaging story or communicate an important story. This makes it a great option for non-profit organizations trying to convince their readers to donate or share historical events.

What’s more, it’s great for some common nonprofit-related documents like schedules and annual reports. For example, the Legal Aid Society of New York used a tornado for its 2021 annual report. [1]:

Annual Report of the Legal Aid Society of New York.

This simple yet elegant example displays multiple images, important statistics, and more. Also, since this is a report, the page contains many buttons that lead to more information.

In this case, by choosing a scroll, the nonprofit makes its annual summary more readable and accessible. Therefore, users can easily understand the highlights of the year and click on any topic that interests them. Note that scrolling can also be particularly handy About: or The mission pages.

4. Creative/art focused

While spinning can be very practical, it is also somewhat experimental. As such, creative websites can benefit from this method.

From portfolio sites to galleries, if you want your web page to contain a lot of media, scrolling is often the way to go. This way, you’re not limited to any particular style and can more easily showcase things like art or creative services.

The Mirrows site is a unique example of this.

Mirrows NFT art site.

This NFT art site is at the forefront of web design. The first thing you might notice is that it has horizontal scrolling instead of the standard vertical approach. While this is unusual, it can instantly create a memorable user experience.

The Mirrows site may look bold, but it also does a great job of ensuring its users are never confused by radical design. It contains a clear message instructing users to scroll, which is recommended for any scrollable format.

Furthermore, its menu at the top of the page appears to be on an infinite loop that connects you on your journey through the page. This is a fun effect, but more importantly, the consistent menu button allows easy access to other pages on the site.

Which WordPress themes can you use for scrolling?

For WordPress users, themes play a significant role in web design. WordPress sites are highly customizable, but your theme dictates which unique design features you can use. What’s more, many themes come with starter sites that can help you avoid much of the upfront legwork required for basic design features.

So you might be wondering what WordPress themes you can use to get rolling. The good news is that when it comes down to it, most well-made and responsive themes can accommodate very complex design elements.

You’ll likely want a fast, lightweight theme, as all that added media can slow down your site. Furthermore, you will probably need a theme compatible with parallax scrolling. Furthermore, finding a topic with one page starter sites can be helpful if you are interested in creating a one page site to tell your story.

Neve is a great freemium option if you’re interested in experimenting with scouting.

The Neve theme can help you implement these spinning patterns

This is because it is fast and includes built-in parallax scrolling features. After installing and activating this theme, you can easily preview these features by going to Appearance → Neve Options → See Demos.

Neve integrates seamlessly with parallax apps like Advanced WordPress Backgrounds. In addition, its Pro version allows you to create sticky titles, which are often useful for scrolling.

Also, the Elementor page builder has a ton of potential when it comes to parallax features. Since Neve allows you to edit with Elementor, you can unlock a lot of useful features for scrolling.

Try spinning today 🚀!

Scrolllytelling is becoming increasingly popular in the web design world. However, there is much to learn when it comes to these fluid digital storytelling tactics.

Website owners can use whirlwind to create compelling stories about their brands and present information in an accessible way. If you want to try it out with WordPress, Neve is a great theme for the job. It is compatible with parallax scrolling and sticky headers. Plus, it’s super fast, so you won’t have to hold back interesting graphics and multimedia elements.

Have questions about spinning or these spinning patterns? Let us know in the comments section below.

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