What is it and how to create it?

You may have heard of the term “evergreen,” but you’re probably wondering how it relates to your blog. A clear definition of evergreen content can help you understand this concept a little better. Moreover, if you want to use this strategy, 📈 then it is also important that you learn the basics of its implementation.

Evergreen content refers to posts that remain relevant over the years. Typically, these blog posts are about topics that transcend time and continue to be popular among users. Fortunately, this type of content is easy to create, 😎 no matter where you are.

What is evergreen content?

The term “evergreen” describes 🌱 plants and 🌳 trees that retain their green foliage throughout the year. Similarly, evergreen content refers to posts that remain fresh even if they were published several years ago.

There are several benefits of having timeless content on your blog. For starters, it can help you maintain a steady flow of traffic from search engines. If your posts cover topics that people continue to search for, they will likely get more clicks than time-sensitive content, at least in the long run.

For example, a post about Christmas events in London this year can generate a lot of traffic within a few months. However, once the holidays are over, that traffic will stop and the information in the post will become outdated.

Meanwhile, a guide to visiting London in December will continue to generate interest and clicks years after publication;

People searching for “London in December” are probably thinking about visiting the city and want to know what it’s like at this time of year. They’ve probably already booked their trip and would like to know more about the weather, what to wear, and any classic winter attractions they might want to visit.

This information is likely to persist over the years. The weather is unlikely to change in December and attractions such as Christmas markets and skating rinks are likely to be open every year.

This also means that your evergreen post will continue to appear in relevant search results as long as you continue to work on your search engine optimization. Since fresh and relevant content can help you rank higher, it means you just need to update your evergreen content.

How to Create Evergreen Content in 2022 (Top Tips)

Now that we’ve covered the definition of evergreen content, let’s take a look at 🔎 how to write evergreen posts for your blog.

  1. Find relevant topics and keywords
  2. Avoid dates and events
  3. Review and update your content regularly

1. Find relevant topics and keywords

As we mentioned, evergreen posts need to stay relevant over the years. This means you need to find topics that your audience will always be interested in.

Let’s say you have a lifestyle blog. During the pandemic, you might want to write some posts about working from home and focusing on your health. If you used keywords like “how to work from home during covid” or “how to avoid getting infected”, your content is probably a little outdated now.

However, most of your readers are probably still interested in working from home. In fact, Google Keyword Planner shows a high volume of monthly searches for this topic.

Keyword ideas for working from home.  they remain mostly evergreen.

This tool also suggests similar keywords and topics. In this case, many people are also searching for “how to apply for online jobs” and “how to make money remotely”. These themes do not depend on unique events or unusual circumstances such as epidemics;

More keyword ideas to work from home

There are different types of evergreen content you can produce, including:

  • How-to guides. This is great for any niche. If your blog focuses on DIY projects, you can show readers how to make a bookcase, repurpose old furniture, and more.
  • Stories. Creative writers may want to share stories, funny anecdotes, and more. Even if you don’t usually choose this style, your readers might appreciate seeing a more intimate side of you.
  • Tips and advice. Whatever your blog’s niche, your readers will likely be looking for advice. If you have a travel blog, you can share tips for saving money while traveling. Alternatively, a food blog can help readers plan their meals and reduce food waste.

📌 The trick is to choose topics that are unlikely to go out of fashion. For example, if you run a financial blog, an evergreen topic might be “ways to save money on vacation.”

2. Avoid dates and events

Evergreen content should not contain any time stamps other than the publication (and last updated) date. Therefore, you will want to avoid time and date links if they are not relevant to the content.

For example, if you write a post about digital marketing trends in 2022, the content will become outdated once the year is over;

A post about digital marketing trends in 2022 will not remain evergreen content

However, if you are writing about India and talking about its history, you might want to mention that the country became independent in 1947. Also, since this is a historical fact, it won’t have any effect. regarding the suitability of your content.

When writing your evergreen content, you’ll want to avoid using phrases like “early this year,” “last month,” “in 2022,” etc. Even if the information in the post is still applicable several years later. , these links can make your content look old and irrelevant.

If a user comes across a post titled “How to start a blog in 2020″, they can easily ignore it and look for something newer. Instead, you can choose non-dated titles such as How to start a blog. complete step-by-step guide” or “How to start a WordPress blog in 15 minutes.

An example of evergreen content on how to start a travel blog in 15 minutes

Also, you’ll want to avoid mentioning one-time events in your posts. For example, if you’re sharing a list of the best places to visit in Paris, these suggestions should stay relevant for years to come.

Things like temporary demos will give your content a very short life. Similarly, if you write a travel guide to France and share some tips to help readers prepare for the 2024 Summer Olympics in Paris, this post will be out of date when the event is over.

3. Review and update your content regularly

Like any other content on your blog, evergreen posts should be reviewed and updated regularly to stay fresh and relevant. This is because over time some of the information in the post may no longer be applicable.

If you mentioned products in your content, some of them may have been discontinued. Likewise, businesses may close after a post is published.

For example, if you’ve written a comprehensive guide on how to handle and use a custom WordPress plugin, you’ll want to make sure the tool is still available. Likewise, if you’ve published a guide to eating out in Rome, it’s a good idea to check that the restaurants you recommend are still open.

A post about the best restaurants in Rome

You can also check your links to make sure they still work. Also, if you used screenshots in your posts, you may need to replace them with newer ones. For example, the plugin’s interface may have changed or the business has updated its logo.

Let’s look at some other things you should do when it comes to maintaining evergreen content.

  • Review your main keyword to make sure there is still enough interest in that topic.
  • Add and remove information as needed.
  • If you wrote a product review, check if there is a new version or if the product has been modified.
  • Check the names and details of all places mentioned in the post to make sure they haven’t changed.

⚠ Remember that fresh and relevant content can help you rank higher in search engines. It also shows that you are committed to providing up-to-date and useful information. This can help you build authority in your niche and nurture a community of loyal readers.

Conclusion 🏁

Defining evergreen content can be a bit confusing. Simply put, this term most often describes records that transcend time and remain relevant over the years.

👉 This may include guides, tips and advice or stories. Evergreen content can help you drive more traffic to your website and keep readers engaged.

In this post, we shared the best tips to help you create timeless content.

  1. Find relevant topics and keywords using a tool like Google Keyword Planner.
  2. Avoid mentioning dates and events in your posts.
  3. Regularly review and update your content to make sure the information is still relevant.

Have questions about the definition of evergreen content? Let us know in the comments section below.

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