Want your WordPress site to appear on Google Discover?
Google Discover offers a unique way for users to discover new content. Having your site appear in the Discover section can increase your organic traffic. However, many website owners aren’t sure how to get started.
In this article, we will show you how to submit your WordPress site to Google Discover.
What is Google Discover?
Google Discover is a personalized stream of content that appears below the search bar on users’ mobile devices. It provides a whole new way to discover content.
Instead of showing you the results of a search query, Google Discover uses your past web searches, location history and settings, as well as your activity on various Google platforms to automatically create a mobile feed.
It’s a smart system that learns how you search and what you like. Using this information, you can see content based on your interests, hobbies, and topics you follow.
Listing your WordPress site on Google Discover can help boost your organic traffic. People can easily discover new content and you can reach new audiences with Google Discover.
However, before your site can be entered into Google Discover, you must ensure that it complies with the content policy. For example, your content must not be dangerous, deceptive, exploitative, misleading or hateful. In addition, advertising and promotional materials on the page should not exceed your content.
That said, let’s see how you can get your website to appear on Google Discover. Since there is no single way to get your site into Discover, you can try the following methods:
- Make sure your WordPress site is mobile responsive
- Discover your audience’s interests
- Cover timely and popular topics
- Add high-quality images to your content
- Embed YouTube videos on your WordPress blog
- Improve your EAT
- Use Open Graph Title in WordPress
- Embed Knowledge Graph information in WordPress
1. Make sure your WordPress site is mobile responsive
Google Discover is a mobile-only feed, so it’s important that your WordPress site is mobile-responsive. You can start by using a responsive WordPress theme that automatically adjusts based on the user’s screen size.
In addition, you should also ensure that your website loads quickly. Since site speed is now part of Google’s ranking factor, you need to have a fast loading site.
For example, you can change your website hosting, use a content delivery network (CDN), optimize your images, install a caching plugin, and more. You can check out our ultimate guide to increasing WordPress speed and performance.
Finally, you can also install Google AMP or Accelerated Mobile Pages on your WordPress site. AMP helps your web content load faster on mobile devices and can help you get your blog posts and pages listed on Google Discover.
2. Identify your audience’s interests
One of the ways Google displays Discover content is based on user interests. Figuring out your audience’s interests can help you cover new content topics and increase your chances of appearing on Google Discover.
With Google Analytics, you can enable demographic and interest reporting and see what your visitors are interested in. This way, you can write blog posts, create videos, start a podcast, and produce other forms of content that your audience likes.
If you use MonsterInsights, you can easily view the report from within your WordPress dashboard. Additionally, you can install Google Analytics in WordPress without editing the code.
3. Cover timely and popular topics
While your content should be based on user interests, Google recommends producing timely content to get into the Discover section.
This means you should cover trending or popular topics in your industry. For example, you’ll find the latest news, the latest updates on the sports you follow, and other blog posts covering trending topics on Google Discover.
A simple way to discover new and trending topics in your niche is to use Google Trends.
It’s a free tool from Google and you can type in different search queries to find out if they’re trending or not. You can customize the time period, location, category, etc.
Not only that, but if you scroll down, you’ll see related topics and queries for your keyword.
These are additional topics and search terms that are currently trending. Covering them on your site will increase your chances of getting into Google Discover.
4. Add high-quality images to your content
Next, you should use unique high-quality images for your content. Images get a lot of attention on Google Discover, and using attractive photos can help you get more clicks.
Google recommends using large images that are at least 1200px wide and connected
max-image-preview:large robots.txt tag or using AMP.
Also, your images should be properly optimized for search engines. See our guide to image SEO for more details.
5. Embed YouTube videos on your WordPress blog
In addition to images, Google Discover also displays many YouTube videos in the stream.
By embedding YouTube videos on your WordPress blogs, you can increase the chances of them appearing on Google Discover.
If you need help adding videos to your site, check out our guide on how to embed videos in WordPress blog posts.
That said, you can go one step further and create a video XML sitemap in WordPress. A video sitemap helps search engines like Google easily find and index content with embedded videos. As a result, your videos will appear in search results, featured segments, and eventually be found by Google Discover.
Using All in One SEO (AIOSEO), you can quickly create a video sitemap and customize its settings. All you have to do is enable the video sitemap option and the plugin will take care of the rest.
For more details, please go through our tutorial on how to embed video SEO in WordPress.
6. Improve your diet
EAT, or expertise, authority and credibility, are guidelines used by Google to determine how valuable your content is to users and whether it should rank well. Similarly, Google uses EAT to determine which sites to display in the Discover section.
Discover’s guidelines offer several simple ways to display your site’s EAT. For example, you can provide exact publication dates, add footnotes and author information to your content.
Additionally, you can improve transparency by including contact information, the company or network behind your post, and providing other details to build trust with visitors.
Another way to promote your EAT is to add a schema markup in WordPress. It helps provide more information to search engines and better understand your website.
With All in One SEO (AIOSEO) you can add schema markup to WordPress. It is the best SEO plugin for WordPress and helps you optimize your website for search engines without hiring a professional.
For more ways to improve your EAT, you can also see our ultimate WordPress SEO guide for beginners.
7. Use Open Graph Title in WordPress
Another cool way to get your site to appear on Google Discover is to use the Open Graph header. Many users noticed that Google was choosing their Open Graph name for Discover instead of the main H1 heading.
Open Graph metadata helps you control how your website is displayed when shared on different social media platforms. It makes your content more engaging on social media feeds, allows users to see what the content is about, and increases brand visibility.
If you use All in One SEO (AIOSEO), it’s super easy to add the Open Graph name to your blog posts and pages.
In the WordPress content editor, you can scroll down to the AIOSEO Settings meta box. Under the Social tab, the app lets you enter a caption for Facebook and Twitter.
Just add your title and chances are Google will use it to display your content in the Discover section.
For more details, see our tutorial on how to add Facebook Open Graph metadata to a WordPress theme.
8. Place the Knowledge Graph information in WordPress
When you search for a brand or keyword on Google on mobile, you’ll see a notification icon next to it. Clicking on the icon will allow you to follow the topic and you should see articles in the Discover feed.
However, Google shows a notification icon for sites that only appear in featured snippets.
To increase your chances of showing up in search results and displaying a follow icon, you can add Knowledge Graph information to WordPress.
You can easily enter Knowledge Graph details using All in One SEO (AIOSEO) plugin. For example, there are options to enter your business name, phone number, specify whether it’s a person or organization, add a logo, and more.
For more ideas, you can also check out our guide on how to get featured on Google with a WordPress site.
That said, Google Discover is still a big unknown. You can try each of these tips and increase your chances of getting your website into the Discover section.
We hope this article helped you learn how to submit your WordPress site to Google Discover. You can also see our guide on how to start a podcast in WordPress and the best email marketing services for small businesses.
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