How to Cross-Sell Products in WooCommerce (3 Steps)

WooCommerce is a powerful platform that enables you to run a fully functional eCommerce store. However, if you want to maximize your online sales, you may need to get creative with your product marketing strategies. More specifically, you can cross-sell products to prompt users to add more products to their carts.

Fortunately, WooCommerce makes cross-selling products very simple. As a result, you can easily đŸ˜ē display additional elements on your product pages. This way, you can encourage shoppers to keep browsing your store and buy more products.

In this post, we’ll 🔎 take a closer look at digital cross-selling and how it works. Next, we’ll show you how to cross-sell products in WooCommerce using the built-in feature, as well as a few WooCommerce cross-sell plugins to automate the process.

Let’s get started!

What is cross-selling for e-commerce stores?

Cross-selling is a marketing strategy that actively encourages shoppers to add more items to their orders. It works by suggesting products that complement the products they have already placed in their carts.

👉 For example, if your customer is buying a camera, you can display tripods and lenses as additional products.

Likewise, if you’re looking at language textbooks, you might see suggestions for dictionaries and workbooks.

This strategy is used by many online stores, including large e-commerce sites such as Amazon.

Typically, stores advertise these products under persuasive headlines such as “Frequently Bought Together,” “Customers Also Bought,” “Buy It,” or similar.

Essentially, these items are “extras” even though buyers may consider them essential. 👉 For example, if a customer is buying a new iPhone, they may also want a case, screen protector, charger, etc.

While you’ll want to display relevant and useful items, it’s just as important that you display these recommendations in the right places.

For maximum visibility, you may want to consider your “Frequently Purchased Together” section on individual product pages and: in the user’s shopping cart.

So buyers will have a second chance to reconsider any additional products they were considering.

How to cross-sell products in WooCommerce using the built-in feature

Now that you know how cross-selling works, let’s see how to implement this strategy in WooCommerce.

  1. Create a list of additional products
  2. Add cross-sells to your product page

1. Make a list of additional products

First, you’ll want to identify the products you want to cross-sell to your customers. If you have a large catalog, this may seem like a daunting task.

To simplify the process, you can start by listing the main products in your store. These could be your best selling products.

Then, for each product, create a list of extras that might be of interest to customers looking at that product. 👉 For example, if your main product is a guitar, you can create a sub-list that includes a set of strings, an electronic tuner, a protective case and other accessories.

An example of cross-selling with guitars

It is important to note that complementary products are not the same as related products. In cross-selling, the products offered are different from the product the customer is viewing.

While that Related Products: section usually displays the same type of product, but each product has different characteristics;

a "Related Products:" section in the online guitar store.

Soft selling of products is also common in this section. With upsells, you’re essentially promoting more expensive versions (or upgrades) of products.

Once you’ve grouped your additional products, you can start linking them in WooCommerce. However, if you haven’t already done so, you’ll need to upload and set up these items in your store first.

2. Add cross-sells to your product page

Adding cross-sells to WooCommerce is a very simple process. Go to to get started Products → All products and open the product page you want to work on. That is, the product to which you want to attach some cross-selling products.

Products page in WooCommerce

Then scroll down to Product data: check box and select Related products tab.

Product data box in WooCommerce

In Cross selling field, enter the names of the elements you want to display. If you don’t know the full name, you can use keywords instead. WooCommerce will display any product containing that word in your store.

Adding cross-sells to WooCommerce

You can add as many items as you want. Better not to get carried away though. We recommend sticking to a maximum of six relevant products to avoid overwhelming your users.

When you’re ready, click Refresh to save your changes. The end. You’ve just added your first set of cross-selling products to WooCommerce.

Use WooCommerce cross-sell product plugins to automate cross-selling

As we have seen, WooCommerce allows you to create a cross-selling strategy for your online store by default. However, this system has some limitations.

👉 For example, your selection of additional products will only appear in the user’s shopping cart:

WooCommerce cross-selling on the cart page

Also, depending on your theme, you may have little control over how your cross-sell looks. For example, you cannot change the title “You may be interested” to another title.

Finally, the built-in functionality relies on you manually linking cross-sell products, which isn’t feasible if you have hundreds or thousands of products.

If you want to build more advanced cross-selling strategies, we recommend installing a WooCommerce extension like Product Recommendations, which costs $79.

This tool uses machine learning to help you create customized cross-sells and target the right people.

Product Recommendations use a search algorithm to identify product relationships and seasonal patterns. It then uses this information to generate automated Often purchased together recommendations.

For example: a "Often purchased together" section on the WooCommerce product page.

When you use this tool, you don’t have to manually select additional products for each item in your store. In addition, the plugin allows you to create bulk cross-sells.

If you run a clothing store, Product Recommendations offers a Complete the look character. This is a popular tactic used by various retailers to encourage shoppers to purchase additional items for a complete outfit;

a "Complete the look" for example

Additionally, you can place your cross-sells in strategic locations. 👉 For example, you can display them on individual product pages, at checkout, and even on thank you pages.

You can also use incentives to entice shoppers to add more items to their carts. In fact, Product Recommendations allow you to add benefits, such as free shipping for users who spend over a certain amount.

ℹī¸ In addition to the Product Recommendations plugin, here are some other WooCommerce cross-selling plugins worth considering:

Start cross-selling products today đŸŽŦ

An effective cross-selling strategy can help you get more online sales. By offering additional products, you can encourage users to add more products to their carts.

For example, if a user buys an SLR camera, you can recommend additional lenses and filters.

To summarize, here’s how to cross-sell products in WooCommerce using the built-in feature:

  1. Create a 📝 additional product list for your main products.
  2. Add cross-sells to your product pages 🛍ī¸ by linking relevant products.

If you want to automate the creation of cross-selling products and take advantage of more functionality, you can use a plugin like Product Recommendations or one of the other WooCommerce cross-selling plugins we mentioned.

📈 For other ways to boost sales for your WooCommerce store, check out 👉 our guides on how to optimize product pages and speed up WooCommerce (because the speed of an e-commerce site correlates with the conversion rate)

Have questions about cross-selling products in WooCommerce? Let us know in the comments section below.

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