How to commission content writing for your website (5 tips)

1. Determine your budget and needs

First, you’ll want to think about your content creation needs. This will help you decide whether to hire a freelancer or an agency.

For example, if you just want to publish a series of posts on a specific topic, you might consider contacting a professional blogger in that niche. Alternatively, if you want to create a content strategy, it’s probably best to contact a marketing or creative agency.

Your budget will also determine the type of service you go for. Hiring a freelancer for each project can be more affordable than using an established agency.

However, if you also want someone to work on your social media content or email marketing strategy, it may be more cost-effective to outsource everything to the same agency. Additionally, this option means you’ll have fewer third parties to deal with, which can help streamline your workflow.

2. Create a style guide and brand kit

Before you start outsourcing your content writing, it’s wise to create a style guide for your website. This can include things like:

  • Guidelines for formatting headings, headings, and paragraphs
  • Spelling preferences for certain words (eg, color vs. color, e-books vs. e-books)
  • Tone and voice (eg formal, friendly or conversational)

Having a style guide can help you establish a sense of cohesion and consistency on your website. This is especially important if you plan to hire different writers.

This style guide can be similar to the editorial guidelines you might find at publications that accept submissions (eg The Independent).

In addition, you can collect a brand collection. This can be especially helpful if you’re considering hiring a creative agency to handle all of your content needs.

Your kit should include important visual elements such as your brand logo, fonts, colors and any other important stylistic cues. That way, your content creators will know how to apply your unique style across all platforms.

If you want to design a branding kit that is smooth and accessible, a tool like Canva can make the task much easier.

Creating a Branded Kit in Canva

Canva offers several templates to create a professional collection. Once you’ve chosen a design, you can customize it to suit your needs. Then simply download the package as a PDF (or image format) and share it with future writers.

3. Refer your niche to professional bloggers

As we mentioned, you may prefer to hire a freelancer for a small writing project. This may be a more affordable solution for your business.

You can start by looking for writers or bloggers in your niche. Naturally, some of them will have their own blogs, so you’ll be able to look at their work and gauge their level of experience before making a decision.

Some bloggers even advertise their writing services on their websites (like Christina Lyon does).

Freelance blogger page

You can contact these individuals directly and ask for their prices. If they are happy to work with you, the next step is to sign an agreement or contract. This should include the project’s delivery schedule or deadline, payment method, and other important details.

Alternatively, you can connect with freelancers through platforms like Fiverr.

Fiverr home page

These platforms allow you to find writers or bloggers that meet specific requirements. 👉 For example, you can look for freelancers who are familiar with WordPress and SEO.

4. Hire a content creation agency

If you have a large budget or more complex writing projects that you need to outsource, you may want to consider hiring a creative agency. Some companies can help you create a complete content strategy from scratch or improve an existing one.

There are several advantages hire an agency configure your content writing. For starters, they can provide a customized service designed to help you boost your traffic and conversions. Some may also suggest doing a content audit to identify areas for improvement.

Also, an agency can produce better quality content than freelancers. This is because articles will likely be checked by an editor or proofreader before they are submitted.

Depending on the agency, you may even get additional services like on-page SEO, social media management, and email marketing. Outsourcing these tasks can further reduce your workload. Also, you don’t need to hire a separate professional or agency for these jobs.

You can start by 👟 doing a quick Google search for creative agencies in your area or looking for agencies that specialize in certain areas;

Search results for financial content writing services

In most cases, you will need to contact the agency for a quote. Therefore, it is wise to prepare a list of your specific content needs in advance and fill your requirements as best as possible. This way, you can get a clearer indication of the costs and the amount of work involved.

5. Ask for writing samples or set practice assignments

Before making a final decision, you may want to request some writing samples. This can help you decide if you are choosing the right professional or agency.

Alternatively, you can create multiple test tasks. This can be a more effective way to determine a writer’s suitability for the job.

👉 For example, you can ask them to write a complete article on a particular topic to test their knowledge and research skills. This will also show you if they can help you meet your business needs and goals.

A trial assignment can help you gauge the level of professionalism displayed by a freelancer or agency. You can use it to see if they are able to complete projects on time and follow your guidelines.

Fortunately, most veteran freelancers and content agencies will be used to this type of request. They will most likely expect you to pay 💰 for their trial assignments, but they are usually willing to accept a reduced rate.


High-quality, original content can help increase your website traffic and grow your business. However, you may not have the time or knowledge to produce well-researched articles that drive conversions.

To review, here are some tips to follow if you want to write content for your WordPress site:

  1. Define your content creation needs and set a budget. 💰
  2. Create a style guide and brand kit to ensure unity on your site. 🎨
  3. Contact professional writers and bloggers in your niche. ✍️
  4. Hire a content creation agency for more complex projects. 🚧
  5. Request writing samples or set up trial assignments to find the right fit. 🖱️

Have questions about outsourcing content writing for your WordPress site? Let us know in the comments section below.

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